越南最强时尚KOL的5个真心话　「拍出美照不难，讨人喜欢才难」_资讯_

Instagram满满美照背后的真心话

一样拍照成性、一样分享成瘾、一样都是社群网络一手打造的自媒体宠儿，不过说到底，「KOL」和「素人网红」之间依然无法划上等号，当中差别何在？

差在是否能够一边拍美照、一边接广告，将滚雪球般的名气转换为买气。KOL（Key opinion leader, a.k.a.关键意见领袖）每则发文都可以是一项商业性质的沙盘推演，限时动态角落出现一条围巾或热咖啡，隔天立刻成为秒杀热卖款，即盒饭时气温高达摄氏30度。

反观Instagram上动辄几千、几万人追踪的素人网红们，只要你有颗漂亮脸蛋、修图美感符合当下的流行趋势就够了（看看我们一路从阿宝色流行到Lomo特效，再到现在清一色的高粒子、高结构），简单来说，买得起一台具备拍照功能的手机，你就可以挂上「网红」二字，但要升级成为「KOL」，你得够有范儿。

特别是身处这个几近零死角的媒体世代，在我们这群键盘雄兵面前，KOL们得无时无刻登台表演，他们拥有的极高曝光量令人称羡，有时甚至能瓜分众「明星」的演艺版图，想在时尚产业里打滚，只有美照、没有赞数，很遗憾的，你的影响力压根不够。

不过，KOL真有这么好当吗？

Wazaiii编辑一直是越南最强时尚KOL─Linh Đặng Khánh Nguyễn的小粉丝，浓密眉型、水润大眼，拥有能驾驭任何衣服的纤瘦身材、一开口仿佛能点亮暗室的她，外表看来一切完美，殊不知，Linh竟曾遭遇过严重的自我认同危机？面对来自世界各地的酸言酸语、恶意抨击，她如何咀嚼消化、化作不断突破的动力？萤幕上看不到的「5个时尚KOL真心话」，没那么漂亮动听，却字字真诚动人，一起看下去。

（文末附上英文访谈属性/ English version of this interview is down below.）

真心话一：并非一切都那么光鲜亮丽真的

我认为越南的时尚产业正属发展阶段的前期，所以如果你够有实力，累积的付出和贯彻始终的职业道德（Wazaiii编辑：这很重要啊啊啊！），终会让你获得应有的认可。至于劣势，也因为目前仍在努力发展当中，来自越南的模特和KOL们并不会有太多和国际品牌接轨的机会。

我是以「型录模特」的身分敲开了第一块入门砖，那时候越南的时尚产业才刚起步，我根本没办法想像自己可以闯出什么名堂。其实我从小就非常热爱时尚，我记得我的第一个梦想是成为一名服装设计师，不过后来因为大学念了商科而作罢，会走到现在就像小有成就的这一步，是在后来参加了越南版《The Face》，才正式开启了许多扇时尚大门。（没听过《The Face》的读者可以去找来看看，黑珍珠娜欧米「主导」的美国版也相当精彩。）

真心话二：拍出美照不难，讨人喜欢才难

我的照片大多是用单反或手机拍的，我会用app润色、修图，但最终我仍希望照片看起来是生动且自然的，我没受过任何专业的训练，也没有特别喜欢套哪个滤镜，我是从一路走来的错误中不断累积、学习，才逐渐找到自己喜欢的呈现方式，老话一句，熟能生巧！

而制作照片和影片的差别非常大！你可以随心所欲的修图，但拍影片就不是这么一回事，我觉得Vlog的美好在于粉丝可以看见「真实的我」，包括我的谈吐和个性，因此他们除了能更理解我，我也觉得自己和他们更靠近了。（说有多亲民就有多亲民）

真心话三：名气是把双面刃，亲手握过才晓得

因为参加了选秀节目《The Face Vietnam》，我获得了许多关注，对于突如其来的曝光量，我曾感到彆扭、不习惯、甚至极为赤裸，且当我吸引了许多追踪者，批评我的人也势必跟着增加，而且相信我，这些人的批判和恶意评论从来就没停过也没少过。

我曾经因为网友的负面评价而变得封闭，但我后来慢慢理解，我永远不可能取悦每一个人、很多人喜欢我，也代表很多人会讨厌我，最好的应对方法就是「做自己」，时间拉长后，真正爱你的人会留下，其他无关痛痒的总是来来去去，不值得我花时间难过。

我选择忽视那些攻击我的人，我只会专注在人生正向的记忆片段，唯有如此，我才能保存能量，给那些对我而言真的重要的人事物。

真心话四：有了热忱，再疲劳再轰炸都甘之如饴

我觉得拥有一个可以分享的平台感觉很棒，我和追踪我的粉丝们都在不断成长，我们是彼此的灵感，没有他们就不会有我。对了，我最近也开始经营我的Vlog，希望透过更广泛的英文素材，自己有能力与国际上的粉丝慢慢接轨。

我从未替自己留下任何Plan B，我整颗心都属于时尚，我不断的学习、成长，不害怕改变和新的挑战，当我越是努力工作，我就越是有活力，当一个人对于一件事充满热忱，其实什么累不累、辛不辛苦，一点也不重要。

真心话五：来自Wazaiii编辑部的采访后记

如果你认为网红是一群活在粉色城堡里自拍的公主，希望Linh Đặng Khánh Nguyễn有成功动摇了你的执念。

听完Linh的回答，Wazaiii编辑第一次发现，网红其实是份相当讲究真实性的「新兴职业」，镁光灯伴随着吃瓜群众的看戏眼神如影随形，做得好，掌声如雷，出了点差错，嘘声也没在客气，最好的应对办法无他，只有做自己，才能用最自然的样貌，优雅应对层层挑战。

在这个什么都蒙上一层灰的虚拟世界，Linh的美比谁都真实，也因此比谁都耀眼。

（English Version）

Coming from Vietnam, what are the biggest advantages and disadvantages for you to fit in the global fashion industry?

I find the Vietnamese fashion industry is in its early stages of growth so if you’ve got what it takes, the dedication and work ethics then you will get the recognition that you deserve.

As for disadvantages, also because the industry here is just starting to grow, models and influencers haven’t had enough opportunities to work with a lot of global brands.

What’s the turning point that officially brought you into fashion? Have you dreamed of being who you are since little?

I started out as a lookbook model. At the time, the fashion industry in Vietnam was at its infant stage so I couldn’t imagine myself making a career out of it. When I was little, I’ve always loved fashion and dreamed of becoming a designer.

Though my education didn’t take me down that path—I was going into finance—my debut on The Face Vietnam totally opened up a lot of doors for me.

Please share with us your secret of taking gorgeous pictures effortlessly while we are all aware that you live a hustling life everyday.

My photos are taken on both DSLRs and phones. I retouch and edit most of them myself via mobile apps. My goal is to turn out viva but natural looking photos.

I don’t have professional trainings or favorite filters for them. I’d say it’s been a lot of trials and errors so practice makes perfect.

We’ve noticed that you are extremely active on Youtube and making lively Vlogs to reach out to your followers. What’s the difference between perfecting a photos on instagram and making people to like you in Videos?

There’s a vast difference between producing photos and videos. You can edit photos to your heart’s content and turn anything into reality while with videos we have limited options.

Therein lies the beauty of vlogging because viewers can see the real you, your experience and personality. So in a way I can get closer to my audience and they have a better view of my life.

Have you suffered from identity crisis or self-esteem issues since you are constantly surrounded by compliments from people you barely know?

Yes. I got a lot of attention from The Face Vietnam. Since it’s a reality show, you feel raw and exposed to a lot of people. While I gained many supporters, there were only a lot of anti-fans that didn’t hold back their criticism and hurtful comments.

I used to let that get the best of me and become closed-off to the world around me. However I’ve come to realized that it’s impossible to please everyone. There are people that love you and there will be people that don’t. The best thing to do is to be you, not just for yourself but for your fans because the true fans will stay and the rest will come and go.

Some internet celebrities find it hard and hurtful to swallow the hating comments on social media, how do you confront those messages that keep on attacking you?

I ignore them. I choose to focus my attention on the positive aspects of life. That’s how I preserve my energy for what truly matters.

Being a Key Opinion Leader with regard to not only fashion, but beauty and entertainment territory worldwide, what’s the feelings of having the power that affect fans that follow you?

It’s amazing to have a platform to inspire and share what I’ve learned as I grow and find my spot in the beauty and entertainment industry.

Currently I’ve started vlogging as a way to communicate with my fans better, but it’s mostly in Vietnamese so goal is to have more English content in the future for my global followers.

Have you prepared plan B for the sake of your lifelong fashion journey? What if you are exhausted about the overly dense exposure someday?

I haven’t. I’m following my journey in fashion wholeheartedly. I’m constantly learning to grow and adapt to changes and new demands on the industry.

The more I work and learn, I feel more energized and inspired. It’s hard to feel exhausted when you find so much excitement ahead of you.